New York City, 1872. Albert Wittnauer, a 16-year-old Swiss immigrant, starts working for his brother-in-law importing fine Swiss watches to New York. Wittnauer noticed a need for watches as durable and dependable as those made in Switzerland, but without the high price: locally produced watches of exquisite Swiss design. By 1885, a brand was born. Time-honored and transcendent, Wittnauer has been in style for decades—worn by those inspired by the luxe life.